Many businesses don’t have the in-house marketing or events expertise they need to reach their ambitious goals. VMG provides the experience you need to stand out from the competition and take your business to the next level.
Our Values
Client Focused
We always put our clients first. Our team is dedicated to providing individual attention to every client. We listen to our clients’ needs and celebrate their every win.
Innovative
We think big, dare to dream and colour outside the lines when it makes sense. Then we come up with innovative strategies to turn inspired ideas into campaigns and events that deliver unparalleled results.
Collaborative
Goal-Driven
Accountable
Trustworthy
Tracey is a dedicated and experienced tourism professional with a bachelor’s degree in tourism and hospitality management from Mount Saint Vincent University. She has over 20 years of experience working in various areas of the industry, including accommodations, destination marketing, cruise ship marketing, and festivals & events.
Tracey is a board member of the Tourism Industry Association of PEI (TIAPEI) and the Functional Lead for Volunteer Services for the 2023 Canada Winter Games. She has received numerous awards for her commitment and outstanding contributions to the Island’s tourism industry, including the Lieutenant Governors Award for Tourism and the TIAPEI Industry Champion award. She is also an alumnus of the Governor General’s Canadian Leadership Conference.
As the founder and president of VMG, Tracey has been at the helm since she first opened its door in 2009. Since then, Tracey has assembled an amazing team at VMG with a proven track record. Known for her strong leadership skills, creativity, and doer mindset, Tracey thrives at taking projects from the ‘big idea’ stage to reality. She’s also laser-focused on taking her clients to the next level and has built unparalleled customer service into VMG’s DNA.
For more than ten years, Tracey has been integral in advancing and marketing PEI’s premier food festivals, including the PEI Fall Flavours Festival and the PEI International Shellfish Festival.
OUR TEAM
A natural people person, Jenn has a strong instinct for anticipating client needs and guiding projects with clarity and confidence. Her calm, solutions-focused mindset keeps both the team grounded and projects moving forward, making her a trusted partner for clients and colleagues alike.
Jenn has been an integral part of the VMG team since 2012, contributing her creative insight and strategic leadership to a wide range of successful campaigns. She holds a Bachelor of Commerce with a major in Marketing from Saint Mary’s University and continues to invest in her professional growth, including earning certification through Meta Ads Academy. As the team’s go-to expert in digital advertising, Jenn leads high-performing Meta campaigns that consistently deliver strong, cost-effective results for clients.
Resourceful, highly organized, and proactive, Emma ensures our clients are set up for unparalleled event success. She thrives in fast-paced and high-pressure environments, and adapts on the fly, finding creative ways to resolve challenges that crop up along the way. Endlessly curious, Emma uses her research prowess to search out valuable insights and data that help inform our team’s decision-making.
Since joining VMG in 2017, Emma has played a key role in the success of many multi-day events.
She is the festival manager for the Jack Frost Winterfest, PEI Festival of Wines, PEI Spirits Festival, and various other PEI events. Emma also has experience working with our conference clientele, with her most recent being the Dosecann National Conference. An active member of the community, Emma is a Board Member with Event Atlantic and PEI Citizen Advocacy, she is on the organizing committee for the Ovarian Cancer Lady Ball event and the 2023 Canada Games.
Leah’s curiosity and passion keep our team at the forefront of emerging trends in digital marketing, allowing us to deliver cutting-edge strategies and stay ahead of the competition.
Leah’s track record speaks for itself, showcasing her ability to develop impactful digital marketing strategies for awareness campaigns. In 2020, she successfully managed TIAPEI’s NOW more than ever #tourismcounts campaign and continues to collaborate with them in 2024 on their Prince Edward Island Powered by Tourism campaigns. Since 2022, Leah has been dedicated to executing Lobster PEI’s social media and content creator strategies, embarking on visits to fishing harbours across the province. As part of this project, in 2023 she launched their new brand awareness campaign, The Legendary Prince Edward Island Lobster Crawl, that aims to drive increased consumption and pride of PEI lobster. Additionally, she leads Prince Edward Island Seafood’s social media and digital marketing campaigns. With her extensive experience and expertise, Leah is an invaluable asset to our team and ensures the success of our clients’ digital marketing endeavours.
Hope Calder; Social Media Manager
(902) 218-2662
hope@versatilegroup.ca
Passionate about the ever-changing world of social media marketing, Hope works to curate quality content that resonates with our clients’ audiences. With impeccable social listening skills, Hope is always on the lookout for emerging trends she can use to promote our clients on social media.
A graduate of the Marketing and Advertising Management program at Holland College, Hope brings a thoughtful approach to every piece of content she creates. From content creation to copywriting, she works to ensure each piece of content reflects the client’s voice while also being optimized to perform.
Like everyone else on Team VMG, Hope has a thriving passion for events. You will likely find her (and her phone) running around looking for content opportunities at events and festivals. Not afraid to get to step out of her comfort zone, Hope goes the extra mile to make sure she gets the perfect shot.
Hope is a strong asset to team VMG, she works to share many of our diverse portfolio of clients’ stories on social media.
Megan Newson; Marketing Coordinator
A graduate of Holland College’s Marketing and Advertising Management program, Megan also holds a Business Administration degree from Mount Saint Vincent University. She combines a strong foundation in marketing with a creative mindset and collaborative approach, consistently focused on delivering high-quality work for every client.
Emma keeps timelines on track, solves challenges on the fly, and ensures each event is executed with precision, helping VMG deliver memorable experiences for clients and attendees alike.
Since joining VMG, Emma has quickly become an integral part of the team, applying her experience from six years in the wedding industry at Clinton Hills to enhance operations and event planning processes. She brings a practical, hands-on approach to every project, balancing meticulous planning with the flexibility needed to adapt in fast-paced environments.
Emma is a dedicated athlete and lifelong hockey goalie, having competed across Canada and the United States. She recently completed her first 10K at Cavendish Race Weekend—an experience that makes her role in helping plan the event even more meaningful.
With her operational expertise, attention to detail, and commitment to excellence, Emma is an essential part of VMG, ensuring every event runs smoothly and successfully.
A recent graduate of the Marketing and Advertising Management program at Holland College, Grace is eager to put her skills into action across content creation, virtual storytelling, and social strategy. Whether she’s behind the lens or planning what comes next, she’s often on-site, phone in hand, ready to capture and share the moments that matter.