Many businesses don’t have the in-house marketing or events expertise they need to reach their ambitious goals. VMG provides the experience you need to stand out from the competition and take your business to the next level.
Our Values
Client Focused
We always put our clients first. Our team is dedicated to providing individual attention to every client. We listen to our clients’ needs and celebrate their every win.
Innovative
We think big, dare to dream and colour outside the lines when it makes sense. Then we come up with innovative strategies to turn inspired ideas into campaigns and events that deliver unparalleled results.
Collaborative
Goal-Driven
Accountable
Trustworthy
As the founder and president of VMG, Tracey has been at the helm of VMG since she first opened its door in 2009. Since then, Tracey has assembled a team that has established a proven track record in digital and influencer marketing and creative events across Atlantic Canada. Known for her strong leadership skills, creativity, and doer mindset, Tracey thrives at taking projects from the ‘big idea’ stage to reality. She’s also laser-focused on taking her clients to the next level and has built unparalleled customer service into VMG’s DNA.
For more than ten years, Tracey has played an integral role in advancing and marketing PEI’s premier food festivals, including the PEI Fall Flavours Festival and the PEI International Shellfish Festival. In 2020, she developed the recovery strategy for the Fall Flavours Festival, which included creating Canada’s Food Island Gift Card Program. She also developed and managed TIAPEI’s NOW More Than Ever #tourismcounts campaign and contributed to the Love Local, PEI campaign for the PEI Chambers of Commerce.
OUR TEAM
A master of multi-tasking and organizing, Kelly ensures every event we produce goes off without a hitch. With more than ten years under her belt at VMG, Kelly brings a breadth and depth of experience in concept development, event management, and experiential product development to the table. She’s especially skilled in developing project timelines and managing budgets that ensure optimal results to meet and exceed her clients’ goals. When approaching an event Kelly considers every angle of the guest experience to ensure it’s a memorable one that builds trust and customer loyalty.
Kelly has been integral to the concept development and execution of many flawless events over the past 10 years, including the PEI Fall Flavours Festival, PEI International Shellfish Festival, Jack Frost Winterfest, PEI Festival of Wines, and countless other events of every size. In 2020, Kelly contributed her skills and experience to the development of a recovery strategy for the Fall Flavours Festival, which included the creation and execution of the new Canada’s Food Island Gift Card Program.
Jenn has been an integral part of the VMG Team since 2012, lending her creative flair and strategic mindset to countless projects. Most recently, Jenn led the marketing strategy and execution for Tourism Cavendish Beach’s 2021 growth plan. She also managed the influencer marketing campaign for Upstreet Craft Brewing’s new non-alcoholic beer, Libra, and the marketing campaign for Love Local, PEI, an initiative of the PEI Chambers of Commerce.
Since joining VMG in 2017, Emma has played a key role in the success of many multi-day events. Most recently, she acted as the festival manager for the PEI International Shellfish Festival and project manager for Forage PEI. In 2020, she also managed The Island Drive-in Festival, an event created to support the Island’s music and cultural scene during the pandemic.
Leah has a proven track record of developing impactful digital marketing strategies for awareness campaigns. In 2020, she contributed her expertise to TIAPEI’s NOW more than ever #tourismcounts campaign. Since 2019, she’s led the Wine Growers Nova Scotia Communities of Interest Project. Leah has also executed influencer marketing campaigns for Golf PEI, the PEI International Shellfish Festival, the PEI Fall Flavours Festival, and Tourism Cavendish Beach.
Kelli joined VMG in 2021 as the Project Manager for Canada’s Food Island Gift Card Program. She jumped right in and took charge of the merchant program, local retailers, and internet sales, utilising her strong relationship-building and sales skills. She thrives in fast-paced environments, making her an excellent fit for VMG!
Charlotte is passionate about PEI, so when she’s not at the office, you will probably find her exploring the Island, eating fresh seafood or searching out unique local experiences. She applies this passion and leverages her local knowledge in all of her projects. Charlotte is a great addition to the VMG team, and you’ll see her at a lot of events, including the PEI International Shellfish Festival, Couples Golf Tournament, and Toe Taps and Taters, a Fall Flavours Signature Event.
On a daily basis, she can be seen quietly curating new content for a variety of social media channels, scheduling posts, and running contests. She works collaboratively with our Digital Content Manager turning creative ideas into reality. You’ll see her behind the scenes at a number of events, catching the action!
An Extension of Our Team
Shannon Courtney; Copywriter & Content Creator
She relies on her background in research and marketing, along with her in-depth knowledge of tourism and local food to craft content that’s compelling and copy that converts.
Shannon has contributed to several VMG projects, including the PEI Fall Flavours Festival, the International PEI Shellfish Festival, and Canada’s Food Island Gift Card program.
A people person to the core, she brings dynamic, determined energy into every project.
She is passionate about emerging trends, collaborating with local influencers, and delivering the best marketing strategies and outcomes for our clients.
Jessica brings an extensive background and in-depth knowledge of the Island’s tourism industry and leads the sponsorship and social media for the PEI International Shellfish Festival.