Many businesses don’t have the in-house marketing or events expertise they need to reach their ambitious goals. VMG provides the experience you need to stand out from the competition and take your business to the next level.

Our Values

Client Focused

We always put our clients first. Our team is dedicated to providing individual attention to every client. We listen to our clients’ needs and celebrate their every win.

Innovative

We think big, dare to dream and colour outside the lines when it makes sense. Then we come up with innovative strategies to turn inspired ideas into campaigns and events that deliver unparalleled results.

Collaborative

We believe in the power of teamwork. We take a collaborative approach to every project and work fluently with multiple stakeholders to ensure everyone wins the day.

Goal-Driven

Our clients’ success is our driving force. When it comes to goals, crossing the finish line isn’t enough. We’ll always go the extra mile to help our clients achieve greatness, without compromising the vision or budget.

Accountable

We keep our promises and hold ourselves accountable for the work we deliver. We never hide behind smokescreens or make excuses.

Trustworthy

We believe trust is built through responsible actions and honest relationships. We always communicate and work from a place of transparency, dignity, and respect.

Tracey Singleton; President

(902) 940-3195

tracey@versatilegroup.ca

As the founder and president of VMG, Tracey has been at the helm of VMG since she first opened its door in 2009. Since then, Tracey has assembled a team that has established a proven track record in digital and influencer marketing and creative events across Atlantic Canada. Known for her strong leadership skills, creativity, and doer mindset, Tracey thrives at taking projects from the ‘big idea’ stage to reality. She’s also laser-focused on taking her clients to the next level and has built unparalleled customer service into VMG’s DNA.

For more than ten years, Tracey has played an integral role in advancing and marketing PEI’s premier food festivals, including the PEI Fall Flavours Festival and the PEI International Shellfish Festival. In 2020, she developed the recovery strategy for the Fall Flavours Festival, which included creating Canada’s Food Island Gift Card Program. She also developed and managed TIAPEI’s NOW More Than Ever #tourismcounts campaign and contributed to the Love Local, PEI campaign for the PEI Chambers of Commerce.

OUR TEAM

Jenn Paynter; Director of Marketing & Sponsorship

(902) 370-3397

jennifer@versatilegroup.ca

Creative, detail-oriented, and always on top of the latest industry trends, Jenn is a maestro of all things marketing. She harnesses her marketing savvy to develop impactful marketing strategies and engaging campaigns for digital, influencer, and traditional media platforms. A people-person to the core, Jenn has an uncanny ability to anticipate our clients’ every marketing need. Her calm, level-headed demeanour and ‘we can do it’ attitude also keep our team grounded and our clients happy.

Jenn has been an integral part of the VMG Team since 2012, lending her creative flair and strategic mindset to countless projects. Most recently, Jenn led the marketing strategy and execution for Tourism Cavendish Beach’s 2022 growth plan. She also manages the marketing campaigns for the Prince Edward Island International Shellfish Festival, Festival of Wines and Love Local, PEI, an initiative of the PEI Chambers of Commerce.

Emma MacKenzie;
Operations Manager

(902) 330-8307

emma@versatilegroup.ca

Resourceful, highly organized, and proactive, Emma ensures our clients are set up for unparalleled event success. She thrives in fast-paced and high-pressure environments, and adapts on the fly, finding creative ways to resolve challenges that crop up along the way. Endlessly curious, Emma uses her research prowess to search out valuable insights and data that help inform our team’s decision-making.

Since joining VMG in 2017, Emma has played a key role in the success of many multi-day events. Most recently, she executed a national conference for Dosecann. She is the festival manager for the PEI International Shellfish Festival, PEI Spirits Festival, and two Fall Flavours Festival presented by Sobeys events; Canada’s Food Island Book Launch  Party and Toe Taps and Taters.

Leah Deveau; Digital Content Manager

(902) 969-9461

leah@versatilegroup.ca

A social media maven and strategist, Leah works with our clients to leverage the power of influencer and digital marketing. She also wields her impressive storytelling skills to craft messaging that reaches our clients’ target audiences and resonates. From creating content to producing detailed reports and researching trends, Leah ensures our clients’ goals are met. Her curiosity and passion also help ensure the team is always on top of our game when it comes to emerging trends in digital marketing.

Leah has a proven track record of developing impactful digital marketing strategies for awareness campaigns. In 2020, she contributed her expertise to TIAPEI’s NOW more than ever #tourismcounts campaign. Since 2019, she’s led the Wine Growers Nova Scotia Communities of Interest Project. Leah has also executed influencer marketing campaigns for Golf PEI, the PEI International Shellfish Festival, the PEI Fall Flavours Festival, and Tourism Cavendish Beach.

Kelli Corcoran; Project Manager

(902) 218-5771

kelli@versatilegroup.ca

Detail – oriented, motivated and a strong team player, Kelli pays close attention to every detail to ensure her clients’ success. With over 25 years in the tourism and hospitality industry, she is well versed in customer service and trends within the industry.

Kelli joined VMG in 2021 as the Project Manager for Canada’s Food Island Gift Card Program. She jumped right in and took charge of the merchant program, local retailers, and internet sales, utilising her strong relationship-building and sales skills. She thrives in fast-paced environments, making her an excellent fit for VMG!

Charlotte Arsenault; Event Coordinator

(902) 960-0105

charlotte@versatilegroup.ca

As a creative problem-solver with education and experience in tourism and events, Charlotte brings new ideas to the table and ensures her clients’ events are a success. She is an energetic go-getter that puts in the work to balance budgets, meet timelines and reach goals while creating an exceptional event experience.

Charlotte is passionate about PEI, so when she’s not at the office, you will probably find her exploring the Island, eating fresh seafood or searching out unique local experiences. She applies this passion and leverages her local knowledge in all of her projects. Charlotte is a great addition to the VMG team, and you’ll see her at a lot of events, including the PEI International Shellfish Festival, Couples Golf Tournament, and Toe Taps and Taters, a Fall Flavours Signature Event.

Claudia Campbell; Marketing Coordinator

(902) 303-0555

claudia@versatilegroup.ca

Claudia studied Sales and Marketing at Niagara College and then moved on to receive her double major in Marketing and Management at Mount Saint Vincent University. She is a talented marketer who combines her skills and creativity to produce innovative results for our clients. Claudia is a team player and always willing to go the extra mile to get the task at hand accomplished. 

On any given day, Claudia might be multitasking while working with a number of our marketing clients, such as Love Local, PEI, the Prince Edward Island International Shellfish Festival, and Tourism Cavendish Beach.

An Extension of Our Team

Shannon Courtney; Copywriter & Content Creator

A wordsmithing wizard with a passion for supporting local businesses, Shannon is our go-to freelancer for copywriting and content creation.

She relies on her background in research and marketing, along with her in-depth knowledge of tourism and local food to craft content that’s compelling and copy that converts.

Shannon has contributed to several VMG projects, including the PEI Fall Flavours Festival, the International PEI Shellfish Festival, and Canada’s Food Island Gift Card program.

Jess Dickie; Social Media & Marketing Manager

(902) 940-6874

jess@versatilegroup.ca

A shining social media socialite with a background in event management and marketing, Jessica is our newest addition to VMG.

A people person to the core, she brings dynamic, determined energy into every project.

She is passionate about emerging trends, collaborating with local influencers, and delivering the best marketing strategies and outcomes for our clients.

Jessica brings an extensive background and in-depth knowledge of the Island’s tourism industry and leads the sponsorship and social media for the PEI International Shellfish Festival.