The Island Drive-In Festival

We Applied:

  • Concept Development
  • Logo Branding Development
  • Budget Management
  • Project Timeline Management
  • Calendar Events Development
  • Site Vendor Selection and Contacting
  • Marketing Campaign Management
  • Social Media Management
  • Communications Management
  • On-Site Execution
  • Social Media Management

The Island Drive-In Festival is a project of Small Halls, which was created in
collaboration with Tourism PEI and managed by VMG. This all new Festival was created in response to COVID-19 to allow Islanders and Atlantic Canadian visitors to enjoy the wide range of talent that PEI offers, including musicians, comedians, dancers, storytellers, and more.

This project’s key goals were to reinvigorate PEI’s cultural community by showcasing as much of PEI’s talent as possible, motivating and mobilizing Islanders during the re- opening phase, and simulating the visitor economy at a local level.

As part of this project, a total of four Island films were created and featured at a total of 13 planned shows, which took place all across the Island from Rollo Bay to Tignish. Often the festival took place in a community during what would have been their signature festivals in a normal year. This project produced content will continue to be a legacy piece that will lend itself to offering virtual experiences to our many visitors who were unable to visit PEI due to travel restrictions. Various partners can use the content to entertain potential visitors dreaming of their next PEI vacation.

The project was nominated for Music PEI’s Copper Bottom Brewing Event of the Year.

Island Films were Created

People Attended

Shows Across the Island

Artists & Vendors Contracted

Overall Experience was rated 4.7/5 by attendees

Website Ticket Page:

Event Poster:

Event Social Media Graphic: