Welcome to Our Festivals & Events Masterclass with Tracey Singleton!

Are you ready to take your festival or event to the next level? Congratulations! You’ve secured the funding, and now it’s time to transform your vision into a spectacular reality. Join us for an exclusive opportunity to learn from VMG’s fearless leader.

In this masterclass, Tracey will guide you through the fundamentals of the event planning process, from inception to post-event analysis. Whether overseeing a large-scale festival or managing a community event, this course will equip you with the essential skills and knowledge needed for success.

Here’s what you can expect to learn:

• Fundamentals of Event Planning: Understand the core principles and best practices that underpin successful event management.

• Resource Management: Explore the balance between internal resources and outsourcing, determining what tasks are best handled in-house and when to seek external expertise.

• Budget Development and Management: Master the art of creating and managing budgets that serve as the blueprint for event success.

• Critical Path Planning: Understand the significance of a critical path in guiding your event timeline and ensuring accountability and the timely execution of tasks.

• Ticketing Strategy: Identify how to develop a strategy to maximize revenue and sales. 

• The Marketing Essentials: Let’s talk brand, website, social media and more. We’ll prioritize the essentials so you can make the budget work.

• Onsite Logistics: Dive into the intricacies of coordinating logistics on the ground, ensuring smooth operations from start to finish.

• Post-Event Review: Learn the importance of thorough post-event analysis and reporting and how to leverage insights for future improvements and growth.

By this masterclass’s end, you’ll be equipped with the expanded knowledge and confidence needed to orchestrate unforgettable festivals and events. Don’t miss this opportunity to learn how to take your event to new heights. Participants will leave with actionable strategies, insider tips, and newfound confidence to elevate their events to new heights.

Reach out to tracey@versatilegroup.ca if you are interested in having the Festival and Event Masterclass delivered to your group or team.